AddressVolkswagen Group is one of the world's leading automobile manufacturers, employing more than 600,000 people globally and selling its vehicles in more than 150 countries. The wholly-owned subsidiary has its National Sales Centre based in Sydney home to some of Australia's most recognisable brands which include Audi, CUPRA, Skoda and Volkswagen.
WHY CUPRA:
CUPRA’s aim is to ‘bring Barcelona to Australia’. In fact, Australia is the first country in the world where CUPRA will operate exclusively as a performance brand. Take the challenge and embrace different. CUPRA is for people with nothing to prove, but everything to gain.
About your new Role
In this role you will report into our Head of Product and Marketing within the CUPRA brand and be based in our Zetland office.
Your main responsibilities will include:
- Lead and deliver an over-arching brand and model communications strategy gaining alignment and buy-in from key internal stakeholders
- Lead the retail marketing communications strategy in conjunction with the relevant product & sales teams
- Work closely with local and international stakeholders to develop and maintain digital communications, e-commerce and the customer journey
- Gain an understanding of consumer automotive trends and needs by closely monitoring market and communications developments
- Work closely with agency partners and suppliers to drive distinctive and effective campaigns
- Lead and develop the brand CRM strategy
- Overall responsibility for social media activity and direction, fostering an engaged and active community across multiple platforms
About youTo succeed in this role, you will need to possess the following:
- Demonstrated ability to lead and manage key projects and work autonomously
- Strong understanding of media and channel planning principles
- Strong communication and presentation skills - verbal and written
- Strong influencing, leadership and negotiation skills
- A drive for process improvement and forward thinking
- Strong understanding of the Australian automotive market and industry or proven background in leading successful retail campaigns preferred but not essential
- Strong understanding of emerging digital trends
- Data driven and analytical ability
Our Benefits, Rewards and Recognition include:
- A culture of continuous learning, growth and development. You will receive access to LinkedIn Learning and personal development opportunities which is why over 25% of our vacancies are filled by internal candidates!
- Flexible working arrangements with our hybrid work model balance office and home for ways of working along with remote location working arrangements for up to 10 days anywhere in Australia
- Additional leave including VGA Day paid leave day, birthday leave and paid parental leave of up to 20 weeks at full pay or up to 40 weeks at half pay
- Annual fitness and wellbeing subsidy towards a facility of your choice
- Access to the VGA Car Lease Program
- Discounts on Audi, Cupra, Skoda and Volkswagen car purchases
- Free entry to Dubbo and Taronga Zoo for you and your family
- Work in an award winning state of the art newly refurbished building recognised by Master Builders Association Australia – our offices include onsite parking and a convenient location with close proximity to a train station
Why Volkswagen Group Australia (VGA)?
Working at VGA provides opportunities for growth, personal development, and career opportunities, we also champion a workplace culture that thrives on passion, collaboration, efficiency, mindfulness, authenticity, and innovation.
If this sounds like the role and place for you to drive your career to great heights with a world-class organisation, APPLY NOW!
Volkswagen Group Australia is an equal opportunity employer in each jurisdiction that it operates. We encourage and value applications from all diverse perspectives, experience and backgrounds.
To support our desire to create a local talent pipeline, this role is only available for individuals who have permanent work rights in Australia.
Successful applicants will be required to complete background checks through our external provider as a condition of employment.
If we can provide support with access requirements throughout the recruitment process or answer any role specific enquiries please reach out to the dedicated Talent Acquisition Business Partner Pamela Sutherland through email at ***************@vwga.com.au.
