Marketing Manager

About the Company

The Avanti Group is a property solutions provider with capabilities that include Project Marketing, Investment Properties, Commercial Property and Project & Development Management.  The diverse portfolio of The Avanti Group is a testament to its versatility in the real estate market. Encompassing large-scale high-rise residential projects, mixed-use developments, tourism and hospitality infrastructure, house and land packages, townhouses, commercial properties, petrol stations, and food outlets, the company has demonstrated expertise across various sectors. 

About the Job

We require an experienced Marketing Manager to take our business to the next level, with a focus on digital marketing and strategic implementation.  This is a hands-on role for a versatile marketer with a wide range of expertise in all aspects of marketing. 

Working closely with the Directors, this role will review the Avanti Group’s brand position and build a digital marketing strategy to identify areas for improvement, ultimately working through the key deliverables to help the business continue to achieve success.

The Ideal Candidate 

• Minimum of 5 years in a marketing role, with strong experience in digital marketing and lead generation preferred.
• Hands-on marketer who can produce and implement strategy utilising in-house production.
• Develop and implement strategic marketing initiatives for the Avanti Group and its four business units. 
• A firm grasp of social media platforms and digital marketing tools with excellent creative and execution abilities.
• Experience collaborating effectively with individual stakeholders to execute Group marketing campaigns and strategies.
• Ability to film/shoot short social media-style adverts, vlogs, or content to help bolster other marketing channels.
• Familiar with automation technology and producing automated response content to ensure efficient communications with clients and business partners.
• Advanced skills in Adobe Creative Suite, particularly InDesign, Photoshop and Illustrator
• Proficient in the use of digital email technology (EDMs) and content production.
• Demonstrable ability to build relationships with a diverse range of stakeholders. 
• Experience working both autonomously and in a team-oriented, multidisciplinary environment.
• Proven flexibility with the ability to conform to shifting priorities, demands, and timelines through analytical and problem-solving capabilities.
• Previous experience in real estate or project marketing, working in an agile environment will be an advantage.
• Aptitude for advising and influencing key Stakeholders on new technologies and strategies to improve the businesses and operations.
• Must be able to learn, understand, and apply innovative technologies.

 Roles and Responsibilities

• Work closely with the Directors of each business unit to strategise and plan marketing campaigns using all forms of media to generate leads for the business.
• Develop comprehensive strategic brand and marketing plans that align with business objectives and capitalise on market opportunities within multiple market segments and channels.
• Produce content for proposals and submissions, including provision of research, articulating the client brief and using data and examples to support our expertise.
• Manage all digital marketing initiatives including automation, content creation, database management, emails and website.
• Utilise data-driven insights to measure the effectiveness of marketing initiatives and adjust strategies accordingly to maximise impact.
• Take charge of content production and distribution across all digital platforms, optimising for SEO/SEM and engagement.
• Generate regular reports to track and analyse all marketing activities, including campaign performance, website traffic and social media engagement.
• Manage and optimise the company website, including content updates, SEO optimisation, organic content updates, and user experience improvements.
• Manage the design and execution of social media advertising campaigns, to enhance brand awareness.
• Demonstrate excellent communication skills and teamwork spirit, able to communicate effectively with internal teams and external partners.
• Working with the Director of Project Marketing, develop and implement project marketing campaigns – creating brand identity, developing campaign scope, advertising & PR strategy, digital marketing campaign, briefing advertising and creative agencies, liaising with key suppliers in the production of marketing collateral. 
• Prepare market research material to identify trends and opportunities.
• Analyse CRM data and produce reports, briefs and research material.