Marketing Manager

Position title:                                                 Marketing Manager

Employment status:                                     Fulltime

Hours:                                                             8.30am – 4.30pm, Monday to Friday

Reports to:                                                     General Manager

Location:                                                        MSA 4X4 Accessories Head Office, Arundel, Queensland

Non-Monetary Benefits:                              Mobile Phone, Laptop and Tablet

Primary Objectives of Position:

As the Marketing Manager for MSA 4X4, you will play the lead role in all marketing related duties. Your primary objective will be to develop and drive market-leading strategies, coupling them with first-rate execution methods to promote our lifestyle product related business, and fulfil our ambition to unlock our growth potential through marketing. 

• Initiate and maintain all marketing related material, to maximise the company’s product exposure to the customer.
• Schedule and organize all content to be used for marketing.
• Schedule organize and maintain all social media content alongside Digital Content Manager.
• Management of the company’s advertising and websites.
• To manage and grow the digital content and graphic arts team.
• Attend, Manage and coordinate all National Corporate shows. 
• Ensure MSA and our approved industry partners adhere to their agreements regarding marketing.

Responsibilities

• Work with the Director, General Manager, the marketing team and the sales team to develop, review and implement new marketing strategies for MSA 4X4.
• Create new business marketing relationships across various sectors and markets.
• Present weekly reports to the General Manager on marketing activity and the marketing team performance.
• Prepare monthly reports on successes and opportunities.
• Lead the marketing team and collaborate with the operations and production department.
• Acquire sector activity through research and analysis of industry trends and developments.
• Drive our annual marketing plan with sufficient integration into monthly sales strategies.
• Build a thorough understanding of target audiences and develop and drive the marketing strategy to support growth in awareness.
• Continue to evolve and enhance the MSA 4X4 website, plan and develop content strategies to encourage growth in target traffic to the site.
• Manage initiatives to budget and monitor and report on financial results to show positive ROI.
• Partner with the production team to facilitate marketing material and deadlines – including development of collateral library - i.e. brochures, PPT, animations, solution sheets.
• Provide guidance and strong leadership and partner with senior management, MSA 4X4 business partners, and outside agencies to develop and implement promotion plans and strategies and oversee the preparation of marketing materials to support and drive overall awareness of MSA 4X4.
• Support advocacy and industry engagement – assist to devise strategies, identify opportunities, and develop associated communications to nurture relationships with customers, potential customers, government (where required) and other key customers, through marketing.
• Be a brand custodian - support the brand management strategy, governing the use of MSA 4X4's brand, its positioning and messaging.
• Guide the design and production of collateral (both in-house and outsourced design) as required.
• Continuously explore, recommend, use, and optimise communication methods, vehicles, and technologies to engage with various audiences.

The ideal Incumbent must have:

• Experience in the automotive parts or lifestyle product industry, ideally related to the 4X4 lifestyle products offered by MSA 4X4.
• Highly motivated with fantastic interpersonal skills as well as excellent written and verbal communication skills.
• Superior knowledge and experience of customer service and a proven ability to be able to build a rapport with a diverse range of clients.
• Strong leadership skills.
• Moderate to high level of computer literacy.
• Professional outlook and presentation.
• Proven capacity to work both as part of a high performing team and independently, as required.
• Extensive knowledge of Digital and email Marketing. 
• Website function and background understanding.

Qualifications / About You 

The following qualifications are desirable:

With a minimum of 5 years industry experience preferred in a senior Marketing role, you will be able to demonstrate the following:

• Proven expertise and strong ability in the creation and delivery of measurable marketing campaigns including content strategies to assist in delivering business growth.
• You have a drive for results: Can be counted on to exceed goals and very bottom- line oriented.
• Confident and clear communication both verbal and written.
• Critical-thinking, flexibility, and problem-solving skills to adapt to ever-changing tasks and customer needs.
• High level of attention to detail.
• Ability to work in a fast-paced and deadline-driven environment.
• Proficient in Microsoft Office Suite of programs.
• Good problem solving skills.
• You will be a thinker and a doer, who loves to roll up their sleeves and get work executed, “do what needs to be done”. 
• Experience in 4X4 offroad and lifestyle accessories will be an advantage. 

A formal tertiary qualification in Marketing or a related discipline is required.  A background in outdoor vehicle accessories is desirable.  You will be comfortable working in a hands-on role within a small team and a fast-paced environment.

Benefits and Culture:

We stand for being courageous, doing what matters, caring for others and their families. Living by our core principles, we are one MSA 4X4 Team.  Adapt and learn and drive sustainable growth.  You will be provided with every opportunity to thrive at MSA 4X4.

Some of the reasons you should consider working with us include:

• A fun and happy working environment with a loyal professional team to work with.
• A focus on personal and professional development.
• A long-term commitment to a working relationship.
• Opportunity to be a part of an exciting and developing international arena. 
• Company staff trips and trade shows and events to attend.

About MSA 4X4 Accessories Pty Ltd

Years of design, development and manufacturing knowledge goes into the ever-increasing MSA 4X4 lifestyle product range.  Ensuring that our products are the very best they can be!  We pride ourselves on our innovative products.  These include the world first, Drop Slide™, the SEMA award winning Towing Mirrors, the unbeatable aluminium Storage Drawer Systems, the original Water Bra, premium quality Canvas Seat Covers and an extensive range of 4X4 and lifestyle accessories.  As testament to our innovative culture, we have been awarded over 30 patents within Australia and internationally plus have many more new innovative products under patent application.

Shane Miles is the proud owner of MSA 4X4, and the person behind the products that MSA 4X4 is famous for.  His passion is in the detail of his products, and customer service. No matter where you look, everything is carefully thought out for maximum practicality, quality, safety, and ease of use, and satisfaction, a product that people are proud to own.

We offer a great working environment within a professional team of lifestyle product experts.  This is a great opportunity to join a secure, well-established organisation.  This position is available for immediate start.

The Application Process:

To be shortlisted for this role, we request the following:

RESUME: detailing your qualifications and work experience.

COVER LETTER: Please address the selection criteria specified in the job listed and attention your letter to the General Manager, MSA 4X4 Accessories Pty Ltd.

We encourage you to use this opportunity to showcase your skills and describe how they align with our Company’s requirements.