Marketing Specialist

Company Overview:

Precision Signs is a leading provider of innovative signage solutions tailored to various industries, with a particular focus on the Gaming sector. Our Gaming Signage Division specialises in creating cutting-edge signage solutions for Hospitality and entertainment venues. We pride ourselves on delivering high-quality, customised signage that enhances the overall gaming experience for patrons and contributes to our clients' success.

Position Overview:

We are seeking a talented and creative Marketing Specialist to join our Gaming Signage Division. The Marketing Specialist will play a crucial role in developing and executing marketing strategies to promote our signage solutions within the gaming industry. The ideal candidate will have a passion for marketing, an understanding of the hospitality and gaming market, and the ability to drive brand awareness and lead generation initiatives. Flexible working arrangements are available for negotiation in the role. 

Key Responsibilities:

Develop Marketing Strategies: Collaborate with the Sales team and divisional leadership to develop comprehensive marketing strategies aligned with business objectives and target audience preferences.

Create Compelling Content: Generate engaging content for various marketing channels, including website, social media, email campaigns, and advertising materials, to effectively showcase our signage solutions, point of difference, brand awareness and drive customer engagement.

Market Research: Conduct market research and analysis to identify industry trends, customer needs, and competitive landscape, and use insights to form marketing strategies and product development efforts.

Brand Management: Maintain brand consistency across all marketing materials and communication channels, ensuring adherence to brand guidelines and positioning our division as a leading provider of gaming signage solutions.

Campaign Management: Plan and execute marketing campaigns, including product launches, promotions, and events, to generate leads, nurture customer relationships, and drive sales growth.

Digital Marketing: Oversee digital marketing initiatives, including SEO, SEM, social media advertising (predominantly Linkedin), and email marketing, to increase online visibility, drive website traffic, and generate qualified leads.

Collaboration: Work closely with cross-functional teams, including Sales, Graphics & Service and support, to ensure alignment of marketing efforts with business objectives and customer needs.

Analytics and Reporting: Monitor and analyse marketing performance metrics, such as website traffic, conversion rates, and campaign ROI, and provide regular reports and insights to evaluate effectiveness and identify areas for optimisation.

Qualification/Skills:

• Degree in Marketing, Business Administration, or related field; advanced degree or professional certifications a plus.
• Proven experience in marketing roles, preferably within the gaming industry or related technology sector.
• Track record of developing and implementing successful marketing strategies and campaigns.
• Strong understanding of digital marketing channels and tools, including SEO, SEM, social media, and email marketing.
• Excellent written and verbal communication skills, with the ability to create compelling content.
• Understanding and ability to undertake photography, videography and graphic design tasks required of the role.
• Analytical mindset with the ability to interpret data and insights to drive informed decision-making.
• Creative thinker with a passion for innovation and staying abreast of industry trends and best practices.
• Highly organised with strong project management skills and the ability to manage multiple priorities.

Collaborative team player with the ability to build relationships and work effectively across departments and levels of the organisation.

Join Our Team:

If you are a dynamic marketing professional looking for an exciting opportunity to make an impact in the gaming industry, we invite you to join our team at Precision Signs Gaming Signage Division. Grow your career with us as we continue to push the boundaries of innovation and deliver exceptional signage solutions to our clients worldwide. Apply today to be part of our journey!