Media Digital Roles

Media Digital Roles
Trading under Publicis Media Australia
Location: Sydney or Melbourne or Brisbane
Digital Executive (also known as Digital Account Executive, Senior Digital Executive, Senior Digital Account Executive)
The Digital Executive ensures digital implementation/buying excellence across their clients, with the following deliverables:
· Leads the implementation of digital media plans once approved. This includes tagging, trafficking, booking, and campaign set up in biddable media platforms.
· Leads the management of live campaigns to ensure pacing is on track and performance is optimised.
· Responsible for the reporting and post-analysis output for digital campaigns.
· Responsible for the management of billing across the client patch, with the support of the coordinator.
· Manages tasks including competitive analysis, administration, and ad spec updates, and develops strong relationships with the creative agency
· Manages & Trains Digital Coordinator and works proactively with the Digital Account Manager and specialists on campaign deliverables.
· Presents at client WIPs and post-analysis meetings. Will also present implementation decks on clients where the Digital Executive has independent charge.
· Day-to-day contact for small clients when dealing with billing and creative specs queries.
EXPERIENCE:
· This position requires a relevant tertiary qualification or a minimum of 5 years of relevant experience in lieu of qualification.
· 1-2 years’ experience minimum preferably in a media related industry but not necessarily agency
· Competent in digital buying fundamentals and relevant digital tools
· Demonstrate a solid understanding of Australian digital media
Salary: $75K - $90K package
Digital Manager (Also known as Account Manager, Senior Digital Manager)
The purpose of the Digital Manager is to create/run digital media plan responses through all stages- approach, plans, optimisation, PCR; billing whether its the client, creative agency, media owner, etc. Deliver best in market implementation planning responses: well thought out, argued, and answers the marketing challenge. Looks to innovate where possible, however also nails the fundamentals. First point of contact on day-to-day management of implementation elements. Manage the workloads, outputs and development of the Exec and Coordinators. Support the AD in overall team management, and the GBD and other members of the team in integrating digital into the client advertising mix
This position requires a relevant tertiary qualification or a minimum of 3-4 years of relevant experience in lieu of qualification. Preferably a university degree or higher education qualifications. Excellent understanding and working knowledge of Digital marketing, backed by relevant experience. Good understanding and working knowledge of Australian media landscape. Highly proficient in the following Office platforms: Word, PowerPoint and Excel. Excellent ability to analyse and manipulate data, extracting insights for reporting.
Salary: $85K - $115K package
Digital Director (Also known as Account Director)
The purpose of the Digital Director is to work closely with the Business Director in driving client business growth by unlocking the client’s business opportunity and the capability, delivering outstanding client service, innovative and ambitious client solutions and driving communication planning excellence.
This position requires a relevant tertiary qualification or a minimum of 5+ years of relevant experience in lieu of qualification. Preferably a university degree or higher education qualifications. Excellent understanding and working knowledge of Performance marketing, backed by relevant experience. Good understanding and working knowledge of Australian media landscape. Highly proficient in the following Office platforms: Word, PowerPoint and Excel. Leadership and mentoring of performance digital teams
#LI-DNI