National Marketing Coordinator

We have an exciting opportunity for a junior marketer to join our Marketing team as our National Marketing Coordinator in Wilson Parking.
The position:
This role’s main function is to support the marketing execution of our consumer products and services. Working closely with the National Marketing Manager and wider Retail team, you will ensure marketing campaigns, product launch activities, customer communications, etc. are delivered in a consistent manner. This role will also provide guidance and support to state-based teams to ensure local marketing activities are executed in line with national guidelines. As National Marketing Coordinator, you will develop and maintain a calendar of marketing campaigns and initiatives at a national and state level.
You will collaborate closely with the marketing team, state managers, and external partners to ensure cohesive and effective marketing campaigns that drive brand awareness, engagement, and sales. The ideal candidate will be highly organised, detail-oriented, and possess strong communication and project management skills.
Some key duties include:
• Assist in the development and execution of National Marketing campaigns, including advertising, promotions, and digital marketing initiatives.
• Coordinate with state marketing teams to ensure alignment and consistency of messaging, branding, and campaign execution.
• Monitor campaign performance metrics and provide regular updates and insights to stakeholders.
• Collaborate with internal teams and external agencies to develop marketing collateral, content assets, and promotional materials.
• Ensure that marketing materials adhere to brand guidelines and are tailored to meet the needs and preferences of target audiences.
• Coordinate the production and distribution of marketing materials across various channels, including digital platforms, print media, and events.
• Conduct market research and competitive analysis to identify industry trends, consumer insights, and opportunities for growth.
• Compile and analyse marketing data and metrics to evaluate campaign performance, ROI, and effectiveness.
• Assist in managing digital marketing channels, including social media, email marketing, and website content updates.
• Monitor social media platforms for engagement, respond to inquiries, and escalate issues as needed.
• Foster strong relationships with internal stakeholders, state marketing teams, and external partners to facilitate collaboration and alignment.
• Communicate marketing strategies, updates, and best practices to state
• teams and provide guidance and support as needed.
What we are looking for:
• Adhere to and role model the Company values & policies at all times
• Take reasonable care of the health and safety of yourself and others, and report hazards and incidents
• Work collaboratively with your manager to set performance objective in line with company guidelines
• Provide support and guidance to team members, focus on their development and engage them in their roles through effective communication and meaningful work
• Identify and support training opportunities, both internal and external
• Monitor and maintain compliance with Company policies and procedures and legislative requirements
• Foster a culture of compliance through leadership and setting positive examples for other team members
• Escalate any issues of risk to your manager
• Complete any other reasonable directives as given by your Manager
If you are interested in this great opportunity and meet the above criteria, please apply by submitting your resume and a cover letter addressing the key recruitment criteria through the link below.
At Wilson, we are building a workforce that is representative of the community we protect. We welcome people from diverse backgrounds and are committed to supporting our Aboriginal and Torres Strait Islander Peoples with employment and career opportunities. We have an inclusive culture where innovation and teamwork are encouraged. If you wish to make a positive change in your community, contact us today.
After more than five decades in the industry, Wilson Parking is recognised as the market leader in the field of car park asset management in Australasia. We take pride in the fact that the car parks under our management are maintained to the highest standards and that we deliver the highest level of parking efficiency to ensure that our valued customers are provided with a seamless parking experience. Being a part of our team means living our core values of:
Care – People, customers and communities matter.
Integrity - We do what's right, not what's easy.
Accountability - Ownership is every person's responsibility.
Innovation - Change that adds value.