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SalaryAt Officeworks we make bigger things happen. Our customers, our team, and our community are our heart and soul. And if our brilliant people have taught us anything, it is that we can do all kinds of incredible things, each and every day.
Fast paced. Innovative. Inspiring. With more than 8000 team members and a national footprint of more than 168 retail stores Australia wide - we're focused on delivering a wide range, low price and great service. We're about inspiring new ideas and thinking outside the box. We're about kicking goals, having a laugh and pushing each other. We are about being rewarded and supported. We're about teaching a customer something new and supporting the community. We're about making a difference.
About the role
Are you a seasoned marketing professional with a passion for driving creative excellence, streamlining processes and maximizing advertising impact? Officeworks is seeking a skilled Senior Manager - Marketing Operations on a 9-month Fixed Term contract to lead our advertising planning, production creative implementation and optimisation across all key channels, including catalogue, in-store, digital paid advertising and retail media.
Responsibilities:
- Lead the advertising production processes and creative implementation across marketing channels, including catalogue, in-store, digital, paid advertising and retail media
- Manage alignment with both internal studio and external agencies to ensure seamless execution of campaigns, seasonal events, and customer moments.
- Oversee a production budget exceeding 2.5million, ensuring cost efficiency and value maximization.
- Spearhead the transition from traditional to digital channels, supporting the ongoing evolution of digital marketing strategies
- Own the end to end campaign management process across all elements of the marketing mix to maximize efficiency and minimize costs.
- Manage agency deliverables and timelines to ensure high-quality results that meet expectations and financial KPI's
- Act as a key brand custodian across all creative outputs, collaborating closely with the Head of Marketing and Head of Brand to deliver best-in-class advertising.
- Support the Customer Marketing team in developing creative and communications strategies that align with marketing objectives.
- Lead the Local Area Marketing (LAM) program, developing local marketing strategies that drive business and customer objectives.
You will possess 15+ years of experience in marketing operations, with expertise in catalogue, media, and in-store communications and a proven track record of hands-on experience in running and managing teams, both internal and agency.
Further skills will include:
- Strong understanding of retail and customer experience principles.
- Extensive knowledge of the current and potential media landscape.
- Excellent communication skills, both written and verbal.
- Strong negotiation abilities and the ability to drive efficiencies in processes.
- Experience with Lean principles/methodology is a plus.
- Demonstrated ability to work collaboratively and cross-functionally.
- Exceptional organizational and multitasking skills, with the ability to prioritize against deadlines.
- Ability to extend creative ideas from agency partners and ensure alignment with brand objectives.
#LI-Hybrid
Our culture
It's all in a day's work when you're part of the Officeworks community - where you're not defined by who you are, but what you can do. We celebrate our teams' uniqueness by offering the below to the Officeworks family:
- An inclusive, diverse, and supportive environment.
- Flexible working arrangements to best support your individual needs.
- A key focus on wellbeing and safety.
- Generous discounts at Officeworks, Bunnings, Kmart, Target and Catch.
- Ongoing training and development opportunities to progress your career.
- Industry leading Growing Families policy.
Officeworks is a 'Circle Back Initiative' employer - we commit to respond to every applicant.
