Tourism & Admin Officer

The Tourism Officer is responsible for ensuring that visitors to Halls Creek Tourism Centre experience the highest standards of customer service and that the revenue of the Centre is maximised through sales. The position plans and manages the day-to-day operation of the centre, continually improves business systems and customer service and takes a hands-on role in sales and providing information to customers.  The position also contributes to the social media presence of the Shire in general and the continuous improvement of services across the organisation.

Responsibilities; 

1. Lead the Halls Creek Tourism Centre in operational efficiency to meet customer service standards and to continuously improve customer service to Halls Creek visitors and residents
2. Promote an increase in visitations, length of stay and visitor enjoyment of Halls Creek and surrounding region through effective tourism services and regional tourism promotion
3. Ensure procedures and services are in place to respond to tourism enquiries via face to face, telephone, social media, website and email
4. Source and provide destination advice as well as access advice and interpret product information 
5. Organise and implement merchandise sales and commission-based sales for Halls Creek and Kimberley tourism products
6. Assist in the preparation and management of an annual budget for Halls Creek Travel & Tourism’s operation, handle and maintain accuracy in cash and credit card transactions for sales, process financial transactions including daily balance and prepare banking requirements as arranged in consultation with the Manager of Customer Service
7. Develop and maintain a comprehensive register of tourist facilities and services in Halls Creek, the Kimberley region and beyond.
8. Promote the social media profile of the Shire of Halls Creek by proactively creating content and updating both the Corporate website and the Tourism website and the Shire’s Facebook page.
9. Contribute to the continuous improvement of the Shire’s services and processes through participation in improvement initiatives as agreed with the Manager of Customer Service
10. To ensure (in cooperation with the Records Manager) that all documents for which the Travel & Tourism Manager has responsibility are registered and managed in accordance with the Document Management Plan approved by the Chief Executive Officer.
11. To comply with Occupational Health and Safety legislation and promote safe work practices including ensuring all OSH documents such as risk assessments, incident reports, hazard registers etc. are completed as soon as practical and delivered to supervisor and/or HR coordinator immediately.

Specific Duties

Lead the Tourism Centre

1. Ensure the efficient delivery tourism services to meet customer service standards
2. Lead the Tourism Centre in continuous business and customer service improvement
3. Provide high standards of customer service and ensure that all staff abide by those standards
4. Maximise revenue through face to face and on-line sales 
5. Manage and price stock to agreed budget and inventory standards 
6. Use flair and creativity to sell merchandise
7. Collect and collate visitor feedback to produce regular reports on visitor satisfaction
8. Produce regular reports on sales and information provided to customers
9. Oversee point of Sale transactions including cash, credit card and EFTPOS
10. Reconcile and bank daily takings
11. Use computerised systems for stock, finance, human resources management and visitor statistics
12. Carry out regular audits of existing tourism product to ensure standards are maintained and accurately described in all marketing material
13. Ensure all Halls Creek Travel & Tourism staff complete required Occupational Health and Safety documents when appropriate
14. Payment of monies to suppliers in accordance with policies

Administration:

1. Monitor and control expenditure and bring forward to the Shire opportunities to increase the profitability of the Tourism Centre.
2. Create, collate and interpret visitor surveys and statistics.
3. Maximise sales and the provision of information through the Halls Creek tourism website and other associated social media.
4. Promote the presence of the wider organisation on social media
5. Maintain communication with all tourist operators to ensure their patronage of the services of the Halls Creek Tourism.
6. Develop marketing campaigns for local clients to experience external markets.
7. Promote and maintain communication between Halls Creek Travel & Tourism and other Travel and Tourism Centres/Visitor Centres within the Kimberley and Pilbara region and selected Northern Territory centres and others as appropriate.

About the Benefits

The Shire offers an attractive remuneration package, including a cash component (depending on experience and qualifications), plus excellent working conditions and the job satisfaction that comes from knowing you are truly making a difference in the local community.

The Shire of Halls Creek highly values their employees and is offering a range of fantastic benefits as part of their package including:

• 5 weeks annual leave;
• Career development & ongoing training;
• Furnished House, with generous subsidised rent (if required);
• Matching super on top of Superannuation Guarantee Levy;
• Free internet connection at residence;
• Water and electricity allowance;
• Opportunity for salary sacrifice;

To apply for the position:

1. Submit your Resume and a Covering Letter addressing the Selection Criteria found in the Position Description available on our website.
2. Applications must be addressed to the Chief Executive Officer, Shire of Halls Creek, PO Box 21, Halls Creek WA 6770 or Email to: *******@hcshire.wa.gov.au.

Applications are to be received by 4.00pm on Wednesday 31 January 2024 

The Shire of Halls Creek is an Equal Opportunity Employer

For further information on this position, please contact Musa Mono, Acting Chief Executive Officer on (08) 9168 6007 or email: ***@hcshire.wa.gov.au