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Form of work About reooh Retail Media is one of the fastest growing media segments. In the US, Retail Media is projected to reach between $60-$100bn in the next 3 years. In Australia alone this industry is expected to grow to A$3 Billion by 2025 with one in four marketing dollars going to the industry. reooh is oOh!’s newly formed Retail Media division designed to make it easy for Retailers to launch a custom digital out-of-home screen network in their physical store locations. reooh’s screen networks can be used to market a Retailer’s own products and services, deliver engaging content, and generate new revenues as part of their Retail Media proposition. reooh will leverage oOh!’s scaled operations and expertise in areas such as; asset procurement, mobilisation, maintenance, remote monitoring, ad and content serving, activating 1st party data at location and advertising monetisation - to help Retailers build a network at pace to meet the growing demands of the…
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