Digital Manager - Social

• Social Media specialist within our Ampol Digital strategy team 
• Full Time, Max Term Contract for 18 months 
• Alexandria HQ with Hybrid working options 

About Ampol    

Here at Ampol, we are proud of our heritage as Australia’s only owned fuel brand. Fuel may be the foundation of our business, but our motivation and purpose come from the people, industries, and communities we engage with. From our origins until today, we’ve always been inspired by the role we can play in people’s lives – to keep them moving, to make journeys happen.   

  In the next few years, Ampol will be evolving our energy offering to ensure we continue to meet the ongoing needs of our customers whilst best leveraging marketplace opportunities as they arise. We are investing in our infrastructure and people to ensure that we can continue to provide, safe, reliable, and competitive supply to our valued customers.   

For over 100 years we have supported Australians to travel far and wide, and we’ll be here for 100 more powering better journeys. 

The role: 

As a business that never stops transforming, our people are challenged with making it happen. Whether it’s dreaming up big ideas, questioning the norm, or solving complex problems, we are tasked with making an impact on the business that will take us into the future. Our collaborative culture means effective decision making informed by diverse thinking, cross functional-working teams and access to experts across our business.  

People are at the heart of our success, and we have a current opportunity for a Digital Manager with a focus on Social Media, to play a key role in the execution of the overarching Ampol Digital Strategy (Social, Search, Mapping and Website). 

The role includes strategic development, content planning and development, marketing campaign support, media planning and recommendation, and performance reporting. 

This is an 18 month max term contract, joining our existing team in Alexandria (Sydney) NSW, with hybrid work options on offer. 

Key responsibilities: 

• Execute the Digital Strategy (Social, Search, Mapping and Website), including overarching approach, objectives, channel strategy and, tone of voice for Ampol social media campaigns & channels 
• Content planning and calendar development for the Foodary Australia and Ampol Australia social media channels (including Facebook, Twitter, Instagram, LinkedIn and YouTube) 
• Collaborate with key stakeholders across the business to plan and develop content 
• Manage always on digital marketing budget for social, search, mapping and website. 
• Recommend and implement all ‘always on’ paid social media activity, including spend levels and targeting 

About you 

The successful candidate will have strong social media experience and ability to support digital campaigns. You will enjoy partnering with the business understanding the current climate and social media needs. 

Key skills and experience: 

• 8+ years experience as a Digital specialist with Social Media strategy experience, ideally within established consumer brands 
• Extensive experience in Social Media campaign planning and management tools, including Facebook Business Manager 
• Experience in content development/production 
• Experience in briefing and managing agencies and other third parties 
• Experience with social media listening/monitoring tools, such as Social Sprout 
• Proven strategic thinking and marketing expertise 
•  Bachelors Degree in business, marketing, communications or a related field 

Our benefits 

• We are flexible. Many of our teams have embraced hybrid work, balancing time spent remote working, with time spent at an office to connect and work together where it adds value. 
• We value recognition.  We have an internal recognition platform amplifying the achievements of those who do great work and demonstrate our capabilities and values. 
• Career development and learning opportunities including LinkedIn Learning and other tailored training solutions. 

We’re an equal opportunity workplace. We not only embrace diversity and inclusion; we celebrate what makes you unique. We welcome applications from people of all ages, cultural backgrounds, and diverse sexualities and genders (including if you identify as transgender). We also highly encourage Aboriginal and Torres Strait Islander peoples to apply for roles with Ampol.