AddressWho we area?
At Torrens University Australia, making a difference is in our DNA. As a Certified B Corporation, we belong to a global community of future-focused companies using business as a force for good. We believe in the transformative power of education to change lives, families, communities – and the world. That’s why we’re on a mission to increase access to higher education, so learners from all walks of life can chase their dreams.
Just like our students, our employees are a diverse group who want to make an impact. When you join us, we give you the freedom to be bold, creative and courageous – with flexible working arrangements that allow you to bring your best. We’ve built a culture that celebrates community, collaboration and innovation, where people love what they do.
What’s the job?
The Marketing Manager plays a vital role in defining strategic direction, developing and executing campaigns, marketing programs and events which help drive enrolments into our vertically-focused courses. They work closely with the Senior Marketing Managers, media and creative agencies, college, staff, students, alumni, internal stakeholders and external suppliers.
This role requires understanding and exposure of the entire marketing mix, including market insight, market segmentation, planning and delivery of marketing campaigns in digital, advertising, direct marketing, social media, PR, experiential, publications and events.
Day-to-day accountabilities:
- Develop strategies and programs to achieve the lead, applications, new enrolments targets and increase brand awareness
- Use sales and market data to inform strategic direction
- Use market insight to identify areas of potential growth and new customer acquisition
- Develop and execute integrated marketing campaigns in digital, advertising, direct marketing, social media, PR, experiential, publications and events
- Drive vertical direction for the website, social media, EDM and SMS direct channels, plus sales tools and Course Information Sheets and guides
- Ownership of knowledge about products, consumer and competition for the respective vertical
- Develop and execute marketing plan for the products
- Analyse and report product and media performance and provide subsequent optimisation recommendations
This is a maternity leave cover role until end February 2025 (fixed term contract) which can be based in Melbourne or Sydney.
Who you are?
To be successful in this role, you will have:
- Experience in developing strategies and executing across the entire marketing mix including marketing planning, segmentation, campaign execution, events, online, direct marketing, social media, and PR.
- Experience in developing strategies based on market insight and competitive analysis
- Experience in planning and rolling out social media campaigns
- Experience of marketing automation, CMS and CRM
- Tertiary qualifications essential, education marketing experience desirable
- Ability to think creatively and bring innovation • High level of attention to detail and accuracy
- Resilient with the ability to work in a fast paced environment and manage multiple projects concurrently
- Ability to self-manage workload and deliver to deadlines
Why join us?
Bold, modern and agile, we’re Australia’s fastest-growing university, going from 164 students in 2014 to 40,000+ alumni across 115+ countries and 2000+ staff today. In 2020, Australian Financial Review named us one of the country’s most innovative companies. As we continue to establish ourselves as a truly global university, we never lose sight of our student-centric approach. Supported by teams of passionate people, you’ll find endless opportunities for professional development and career progression.
We are proud to be an equal opportunity employer and committed to creating an inclusive workplace. We do not discriminate on the basis of race, colour, religion, age, ethnicity, gender identity, sexual orientation, disability, or any other protected characteristic.
We encourage applications from Aboriginal and Torres Strait Islander peoples for all positions.
What we offer:
We support your personal passions, development and wellbeing, to make your working life a more rewarding experience. At Torrens University Australia , you’ll benefit from:
- Study free in a course/degree related to your position
- Flexible working conditions, allowing you to work remotely and from a campus near you
- Access to internal opportunities - Be supported to learn, grow and move across the organisation
Hiring process
We aim to provide you with the necessary information you need at each stage of this process to put your best self forward. If you want to know more, or need assistance or accommodation during the recruiting phase, please contact your recruiter at *********@torrens.edu.au
To learn more about what makes Torrens University Australia a great place to work, visit https://www.torrens.edu.au/blog.
We’d love to hear from you.
Applications close: Sunday 12th May 2024
Job reference: R23711
