Marketing & Social Media Coordinator - Review

About Review:
At Review, every piece in our collection is designed in Melbourne, Australia for a fun, feminine, and confident woman. Founded in 1985, Review’s designs are known for their playful prints, vintage inspired silhouettes, and unique embellishments, capturing the personality and individuality of the woman who wears them. At the heart of our brand is a belief that it's the woman who brings life to the clothing. Review’s strongest performing product categories are dresses, coats, knitwear, and smart separates for a woman who looks for a polished aesthetic across every aspect of her busy life. Review is known for offering collections that have beautiful prints, strong levels of colour and high qualities and finishes. Outfitting women for special occasions, spring racing and career are fortes of the brand. As a size inclusive business Review offers products in Australian sizes 6 through to 18.  It is important to us at Review, that whilst staying true to our heritage, we continue to be ever-evolving, and that’s why we are always introducing new fabrications with a sustainable focus such as organic cotton, recycled materials and Merino wool. Review is represented in 75 locations nationally in both MYER and stand-alone stores, Review’s key markets are urban and CBD catchments along the Eastern Seaboard. Review delivers over 60 new styles every month, cemented by core ongoing programs in cut and sew, ponte, denim and suiting.

About Brand Collective:
Brand Collective is one of Australia's most prominent apparel, footwear & sport groups, operating our omnichannel offer across 300+ stores with over 3,000 team members, a comprehensive online business and an extensive wholesale network. Our portfolio ranges from iconic heritage to timeless contemporary, from street culture to considered craftsmanship, and from private label to international luxury fashion brands. We bring brands to life! 

The opportunity:
We are on the lookout for a Marketing & Social Media Coordinator join our Review & Elka Collective team based at our Richmond Support Office! Reporting directly to Marketing Manager - Review & Elka Collective, the purpose of this role is to help grow our online footprint and bring our brand to life. 

Key duties and responsibilities:

• Develop & implement the Social Media strategy across the Review brand, with a focus on driving innovation and engagement.
• Create and execute innovative and engaging content across social channels for the brands, including Facebook, Instagram, Pinterest, and LinkedIn.
• Build and action Social Media content calendars inline with the marketing and promotional calendars.
• Regularly maintain and optimise Social Media platforms to drive acquisition and engagement.
• Engage and reply to comments and messages on social posts in a timely manner.
• Create and execute social-exclusive competitions to drive brand awareness and engagement.
• Manage the optimization of campaigns against KPI metrics, including engagement, reach, and ROI.
• Prepare weekly and monthly Social Media and marketing reports, and communicate insights and recommendations to stakeholders.
• Conduct competitor analysis of social activity and insights to inform optimisation strategies.
• Identify metric-focused insights and optimisation strategies to continually improve Social Media performance.
• Investigate Social Media trends and implement them where relevant to improve brand performance.
• Manage social influencer outreach, documentation, briefings, communications and product delivery to drive brand awareness and engagement.
• Identify content partnerships that are brand aligned to deliver content, engagement and growth, and manage these partnerships effectively.
• Write creative content for Social Media posts, ensuring consistency in brand messaging and visuals across all platforms.
• Work closely with graphic designers under the direction of the Marketing Manager(s) for the development of social assets required.
• Coordinate timely content across influencer partnerships, ensuring quality and brand alignment.
• Work with the team to ensure flat lay content production is effective for socials, through relaying briefs and liaising with key stakeholders.
• Supporting the day-to-day marketing activities in the planning and execution of brand events, activations, PR and promotions
• Trade reporting & sample management

The skills and experience you offer us:

• In depth knowledge of Social Media and associated platforms.
• Excellent communication and writing skills and ability to create compelling content for Social Media platforms.
• Proven track record of developing and implementing successful Social Media campaigns and strategies that have driven engagement and ROI.
• Stakeholder management skills.
• Highly organised and able to manage multiple projects and deadlines in a fast-paced environment.
• Creative flair, innovative thinking and a proactive mindset.
• Strong knowledge of Social Media analytics and tools.
• Experience with paid Social Media advertising and Social Media management tools.
• A strategic approach to growth and a proven history of increasing Social Media following and engagement.
• An ability to take feedback constructively and work collaboratively with a team
• Minimum of 3-4 years’ experience in Social Media marketing, preferably in the fashion or retail industry, managing a B2C Social Media account

The perks we offer you:

• Pet friendly workspace - yes, you can bring your dog to work!
• Generous discounts for you and your family across Brand Collective's stable of brands! That’s 50% off Reebok, Superdry, Hush Puppies, Clarks, Elka Collective and many more
• Invitations to epic sample sales
• Paid parental leave, volunteer leave, purchased leave program (ability to purchase an additional two weeks of leave per year, based on eligibility)
• Novated Leasing
• Reward and recognition program as well as generous service awards
• Recruitment referral incentives for permanent positions
• Learning and development – we want you to grow and get the most out of your role!
• Employee Assistance Program with free access to Mental Health Professionals for when times are tough

At Brand Collective our customers come from all walks of life, and so do we! We value diversity and inclusion in all forms, thus hire based on capability and performance. If you feel like your skills align with the role and company culture, apply with your current CV and Cover Letter. For bonus points, tell us why this role excites you in an optional video cover letter.

Brand Collective is officially recognised as a Great Place to Work!