Marketing Specialist

Objective: The Marketing Specialist is responsible for Assisting with day-to-day marketing tasks and coordinating marketing activities. Support in driving consistency across all channels in line with the requirements of the Marketing Manager.

Job Tasks and Duties:

• Leverage in-depth knowledge of SEO, both on-site and off-site, to optimise online visibility and drive organic traffic;
• Experience using cloud applications such as Canva, Mailchimp, DotDigital, Algolia, Google Analytics, and Google Ad's for effective campaign execution;
• Write researched blogs and articles that align with our SEO content strategy;
• Design eye-catching graphics for social media, websites, email campaigns, and other marketing collateral;
• Utilise compelling images of products, services, team members, and events;

· Manage the research, design, and implementation strategies associated with marketing the Ferrycarrig Construction’s services online;

· Organise resources to design and build new company website, system integrations, content, and branding as per company specifications;

· Advise management on current market trends, client preferences to attract the right applicants and clients to the website;

· Engage and manage internal and external stakeholders to achieve project buy in and encourage involvement and feedback;

· Work with passive and active social media platforms including Instagram, Facebook, and Linked--‐In to in order to create brand awareness of company projects to increase the likelihood of tender success;

· Develop the company’s overall marketing requirements including brand refresh, internal style guides, and related marketing collateral;

· Increase revenue through the enactment of effective strategic marketing initiatives within the social media and online platforms;

· Develop and execute the company’s public relations schedule;

· Design ad hoc documents, ads and banners;

The ideal candidate will have Relevant Bachelor Degree and at least two years of on-the-job training or 5 years of relevant employment experience.

• Flexible hours available
• 2-3 years of relevant work experience required for this role
• Work visa can be provided for this role
• Expected start date for role: 18 March 2024
• Expected salary: $80,000 per year