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Job Description Summary
We are seeking an experienced Product Manager to drive sustainable profitable growth by defining, activating and continually improving BD’s global marketing and business strategies for our Infusion Preparation & Delivery portfolio.
Management of the product portfolio in collaboration with the sales team and functional departments to ensure sustained profitable growth. Manages interaction with internal & external customers and end-user enquires. Manages all internal process to ensure product continuity and compliance with regulatory and quality functions at BD.
Responsibilities:
- Achieve short and long-term business objectives for the assigned portfolios and ensure that sales and gross profit targets are achieved annually.
- Achievement of key marketing functional goals at a product line level.
- Plays critical role in key projects/initiatives, often leading project/initiative teams, providing strategic marketing representation.
- Influences the development and drives the execution of functional, product line or platform marketing plans and provides significant input into product line-related business decisions and resource planning.
- Develop local marketing strategies and tactics for review and approval.
- Implement the agreed sales and marketing tactics to develop maximum market share, sales and profit growth in line with overall country plan objectives, ensuring that internal customers understand and are committed to their successful implementation and evaluation.
- Manage a formal marketing expense budget driving top line sales performance.
- Direct the preparation of all aspects of the marketing process including, market research, advertising promotion, distribution, pricing and selling strategies where appropriate.
- Maintain necessary contact with major suppliers, customers, industry associations and government representatives to achieve common objectives.
- Preparation of tenders and contracts in conjunction with Sales, Marketing and Tenders and Contracts Management.
- Maintain a standard of excellence in product knowledge with key customer facing groups including the sales team, sales management team, customer service and external customers.
- Build positive working relationships with key external and internal customers, working cross-functionally with Sales Account Managers, Sales Managers, Customer Service, Inventory Planners, Finance, Regulatory and other BD marketing teams to achieve objectives. Actively participate in relevant BD world-wide and regional marketing team meetings.
- Identifies key opinion leaders and responsible for lobbying with Public and Private organizations to increase awareness of product range. Strong credibility is required.
- In conjunction with demand planners, maintain appropriate inventory levels and product forecasting and involvement in S&OP processes.
- Responsible for, in conjunction with the Business Director, management of the quarterly financial forecasting and annual budgeting for the assigned product portfolios.
Job Specific Requirements:
- Interstate and overseas travel may be required from time to time.
Skills, Knowledge and Experience:
- Minimum of 3 years of business experience in the Medical Device industry
- Minimum of 2 years in product and/or market management. Business experience may include marketing, sales, sales training, business development.
- Clinical experience advantageous
- Bachelor’s degree
- Experience in identifying Market Opportunities, Market Segmentation, Targeted Marketing, Competitive Analysis, Pricing Strategy and Go to Market models and strategies.
- Experience working in a matrix environment.
- Excellent oral and written communication skills.
- Demonstrated competence in computer literacy with knowledge of MS Office and Outlook.
- Problem solving ability and demonstrated examples of innovative solutions.
- Demonstrated ability to manage stakeholders and to work across teams.
- Experience working in a matrix environment.
- Digital marketing experience
Click on apply if this sounds like you!
Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
To learn more about BD visit: https://bd.com/careers