Digital Marketing Coordinator

Excellent opportunity in Australia’s leader in fitness franchising!Certified Great Place To Work for companyHybrid flexible work styleJoin a growing business that changes people’s lives for the better!Who we are:Collective Wellness Group (CWG) operates as the master franchisor and support office for market leading brand Anytime Fitness, as well as operating the newly launched SUMHIIT Fitness. Our purpose is to inspire healthier lives and we are well on our way to achieving this with our membership base exceeding 600,000 people and continuing to grow.Our team is dynamic, fast-paced and they help to make Australia healthier in their roles every day!The Role:As we continue to expand our digital presence and engage with our franchisees and members in innovative ways, we are seeking a dynamic and curious Digital Marketing Coordinator to join our team. As the Digital Marketing Coordinator for our Collective Wellness Group brands, you will play a key role in assisting with the implementation of Digital Marketing strategies to drive brand awareness, franchisee and customer engagement. As an integral member of the Digital Marketing team, you will have the opportunity to gain hands-on experience in various aspects of Digital Marketing while contributing to the success of our brands. This role will support our growing Digital Marketing team, helping to setup, guide and support franchisees, whilst supporting the growth of our online presence from a national brand perspective.Day to day will include:Content Creation

• Work with the Digital Brand Manager to assist in the creation and optimisation of digital content, including social media posts, blog articles, email newsletters, and website copy, adhering to brand guidelines and tone of voice

Campaign Coordination

• Assist in the coordination and execution of Digital Marketing campaigns across multiple channels, ensuring timely delivery and tracking of campaign performance

Social Media Management

• Support the management of social media channels for both brands, including content scheduling, community engagement, monitoring comments and analysing performance metrics
• Work with key stakeholders to ensure social content is aligned with brand campaigns and overall brand guidelines

Email Marketing

• Help with the development and deployment of email marketing campaigns, including list segmentation, content creation, A/B testing and performance analysis
• Plan and populate content within the EDMs to ensure they align with overarching content strategy
• Maintenance of mailing list databases to ensure they remain up to date
• Day to day support of franchisees with email marketing questions

Creative Support:

• Collaborate with the design team to create visual assets for Digital Marketing campaigns, including graphics, images and videos

Market Research:

• Conduct research on industry trends, competitor activities, and audience preferences to inform Digital Marketing strategies and campaign planning

Analytics and Reporting:

• Assist in monitoring and analysing Digital Marketing performance metrics using tools like Google Analytics and social media analytics platforms, providing insights and recommendations for optimisation

Administrative Tasks:

• Provide general administrative support to the Digital Marketing team as required.

Other

• Demonstrate personal commitment to living the Collective Wellness Group principles: Own It, See It, Feel It, Do It, Together

Experience and about you:

• Bachelor's degree in Marketing, Communications, Business or related field desirable
• Previous experience (2+ years) in Digital Marketing, social media management or related fields would be advantageous
• Passion for Digital Marketing and the fitness/wellness industry
• Strong written and verbal communication skills, with attention to detail and accuracy
• Familiarity with social media platforms, content management systems (CMS) and email marketing tools
• Creative thinker with the ability to generate innovative ideas and solutions
• Proactive attitude with a willingness to learn and adapt in a fast-paced environment
• Excellent organisational and time management skills, with the ability to prioritise tasks and meet deadlines
• Team player with strong interpersonal skills and the ability to collaborate effectively with cross-functional teams

The Perks:We practice what we preach! You will be supported every day to live an active and healthy lifestyle, in a fun and passionate working environment. Further to this our team receive:

• Hybrid and Flexible style of working
• Free gym memberships to the Collective Wellness Group brands
• A day of birthday leave, wellness day of leave and $250 wellness voucher each year
• Holistic Wellness Calendar of events and resources based on our 6 pillars of wellness
• Access to free, professional, and confidential counseling via our Employee Assistance Program (EAP)
• Access to our LMS system for ongoing learning and development opportunities
• Crows Nest location

And more!!Why work with us:We are proud to be a certified Great Place To Work for company with a high-trust, positive workplace culture.We are devoted to nurturing successful, accomplished people across our team. If you have the drive and ambition to succeed, share our passion for health & wellness, and are excited by the opportunity to be part of an outcome-focused and welcoming team, we want to hear from you.We thank you in advance for your interest in this position, however, only shortlisted candidates will be contacted for an interview.The successful applicant will be required to undergo a thorough background check, including a police check and a working with children check.STRICTLY NO RECRUITMENT AGENCIES PLEASE#LI-Hybrid