AddressWho are we?
Aid Station is Australia’s leading sports nutrition online store for endurance athletes and active people alike.
Whether a first-timer, experienced race-goer, or full-on pro, being an endurance athlete isn't easy. Between family and relationship commitments, full-time jobs, or running a business, training for these events takes a massive amount of discipline and commitment.
Aid Station takes the stress out of the nutrition side. We bring the best quality nutrition for endurance athletes together in one place. Aid Station supports our customers nutritionally, leaving them to focus on their goals and see what their minds and body are truly capable of.
Why work for us?
Aid Station was founded two years ago with the desire to deliver the best quality nutrition for endurance athletes. We believe nutrition is the first discipline. Without it, the distances covered in long-format races are impossible. Whilst we aim to look after the well-being of our customers, we extend that same sentiment to our employees.
Aid Station is a small startup team of passionate and innovative individuals who strive to be the best they can be. We support the goals of each individual and like to see our staff thrive and grow as individuals and professionals. At Aid Station, we offer ongoing support, opportunities for development, and a transparent culture that promotes open communication.
The Opportunity
This role is an exciting opportunity for the successful candidate, who will have the chance to manage our Digital Marketing sector within a growing and fast paced office-warehouse in Port Melbourne. These duties include:
- Develop and execute the company's paid media strategy to increase revenue and profitability;
- Direct experience with Klaviyo, Shopify Plus, Google and Meta;
- Manage and optimize paid media campaigns across various platforms (Google Ads, Facebook Ads, TikTok etc.);
- Analyse and report on campaign performance and make data-driven decisions;
- Collaborate with the eCommerce manager and product team to ensure alignment with overall marketing strategies;
- Stay updated with industry trends and best practice in paid media;
- Monitor and manage advertising budgets;
- Develop and test new ad formats and strategies;
- Create compelling and high-quality content for various diverse platforms, with the ability to repurpose content effectively across different mediums;
- Develop monthly social content calendars and actively engage with all platforms;
- Collaborate with product team and creative team to produce any assets aligned with brand guidelines and messaging strategies;
- Have experience with loyalty programs, create seamless customer journey with flows, email and SMS campaign.
What you will need to be successful:
- Bachelor's degree in Marketing, Communications, Business, or related field;
- Experience working in a retail eCommerce environment with a strong understanding of optimising the customer journey;
- Strong analytical skills with the ability to interpret data and make data-driven decisions;
- Excellent written and verbal communication skills;
- Creative thinker with a passion for storytelling and brand building;
- High attention to detail and strong organisational skills;
- Must have full working rights to work in Australia.
If this sounds like you, apply today! We will be reviewing applications on an ongoing basis.
