Marketing Specialist

Here's what you'll be responsible for:

Stakeholder Relationship Building:

• Cultivate relationships with key stakeholders, including investors, partners, and customers, to enhance the company's visibility and uncover new business opportunities.

Brand Management:

• Manage the company's branding and messaging, ensuring consistency and adherence to brand guidelines for tone of voice and visual identity.

Partnership Collaboration:

• Collaborate with external partners and vendors, such as media outlets, influencers, and agencies, to amplify the company's products and services and expand market reach.

Content Creation and Management:

• Create and curate compelling content across various channels, including blog posts, videos, and infographics, to elevate brand awareness and drive website traffic.

Product Marketing Collaboration:

• Work closely with the product development team to effectively market new products and features, ensuring alignment with strategic marketing objectives.

Market Research:

• Conduct comprehensive market research to identify industry trends, target audiences, and the competitive landscape, which will inform marketing strategies and initiatives.

Marketing Analytics:

• Analyse and report on key marketing metrics, such as website traffic, conversion rates, and ROI, to assess the effectiveness of marketing campaigns and optimize performance.

Digital Marketing Campaign Management:

• Develop and execute digital marketing campaigns across email marketing, social media, and search engine optimization (SEO), driving engagement and conversion.

Strategic Marketing Planning:

• Develop and implement marketing strategies to promote the company's products or services, aligning with business goals and objectives.

Skills:

• Analytical Skills: Ability to analyze market trends, metrics, and campaign performance.
• Creativity: Capacity to develop innovative marketing strategies and compelling content.
• Communication: Strong verbal and written communication skills for engaging with stakeholders.
• Digital Marketing Proficiency: Experience with digital marketing channels and tools.
• Strategic Thinking: Capability to develop and implement effective marketing strategies.
• Collaboration: Aptitude for working effectively with cross-functional teams.
• Adaptability: Flexibility to adapt to changing market dynamics and priorities.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience in marketing, branding, and digital campaign management.
• Strong analytical skills and proficiency in marketing analytics tools.
• Excellent communication and interpersonal skills.
• Creative thinking and strategic mindset.
• Ability to work collaboratively in a fast-paced environment.