AddressOur client is an Australian owned organisation that builds innovation and market leading electrical and portable automotive products, which offer cutting edge solutions.
ABOUT THE ROLE
As Marketing Manager, you will report in to the EGM of Commercial and work alongside the leadership team to create the marketing strategy for our client. With 4 direct and 11 indirect reports, you will mentor and support the marketing team to execute and deliver. This will focus on building market share, awareness and profitability of key brands through a portfolio of new and existing products and/or services.
KEY RESPONSIBILTIES
As leader of the Marketing function, you will oversee activities including but not limited to;
- As the leader of this department, you will oversee activities to ensure the following outcomes are achieved across the Australian and New Zealand markets.
- Develop and contribute to marketing activities in support of other regions within the broader business (US, Europe, Asia)
- Developing marketing strategies with the Sales, Product and Finance departments for new product launches and products existing in market.
- Overseeing branding, ATL and BTL advertising, and promotional campaigns.
- Oversee Go-To-Market plans for new product ranges including packaging, spec sheets, brochures and other marketing collateral.
- Overseeing the representation and promotion of our brands at trade shows and major industry- related events.
- Oversee the development and implementation of merchandising, point of sale and in-store product displays.
- Development of the digital marketing strategy in support of the broader marketing plan and strategic direction.
- Managing relationships with content partners to maximise brand awareness and lead generation.
- Represent the Marketing department in cross functional meetings to elevate Commercial goals.
- Possess at least 10 years' experience in a similar role;
- Have completed a Bachelor's degree in marketing, business and sales, or similar;
- Experience within the automotive/auto aftermarket an advantage for this role, with product knowledge;
- Extensive knowledge of marketing strategies, channels, and branding is essential;
- Possess superb leadership, communication, and collaboration abilities;
- Must have exceptional analytical and problem-solving skills;
- Strong time management and organisational abilities.
If you would like more information about this role, please call Monika Herrmann on 0432281*** or ******@hassett.com.au
